Mini Business Plan ...In A Nutshell - The Captain's Free Starter Kit for SurferzRule... Future Link... Future Link...

SURFERZRULE.COM An Entertainment, Web-Portal Concept - Created by Daryl Dragon / Captain & Tennille Envisioned To Be... THE INTERNET HOME BASE for All Who Are Creative, & Wish To Share Their Gifts With The WORLD... Read more about Surferzrule below.. "THE LONG TAIL"... A recently published article in Wired Magazine - finally justifying the future creation, and smashing success of SurferzRule.com, as envisioned by D. Dragon Surferzrule was conceived by Daryl Dragon around 1997. Since then, and still today, the internet is being redefined on a daily basis. It is Daryl Dragon's opinion, that, for the first time, a brilliantly written article - written by Mr. Chris Anderson (Wired's edtor in chief), , and printed by WIRED MAGAZINE, on 10/08/04, has finally substantiated the reasoning behind the SurferzRule eportal concept. SURfERZRULE: A ONE STOP portal, featuring all kinds of entertainment-oriented content is all that's truly missing from the internet. I suggest you first skim through what SurferzRule is all about just below, and then CLICK HERE to read the article entitled, THE LONG TAIL, extracted from Wired Magazine. Why do I (D. Dragon) continue to keep this now, obviously outdated website which attempts to describe 'SurferzRule', up on the net? Because someday, somebody's GOING TO create a SurferzRule type site as I describe and envision. In truth, I CANNOT fund & operate this monstrous SurferzRule.com concept on my own. I need a few fellow, dedicated visionaries.. and voila, with your help and collaboration, the worldwide stigma of ongoing, 'stifled creativity' is magically healed. Interested? - Heard of 'BIT TORRENT'? (yet...? - well, you will..) A recently appearing article at: 'www.howstuffworks.com' is about to transform the apparently impossible-to-overcome obstacle of 'CLOGGED PIPES' caused from too much web-based, download- traffic, obsolete. This new technology called 'Bit Torrent' solves this problem in a unique, amazingly-efficient, FREE and LEGAL way. Suferzrule has been patiently awaiting a 'fix' to this one obstacle, & eagerly awaits YOUR participation in utilizing this technology to initially launch SURFERZRULE.com !!. Read all about Bit Torrent here. purpose PURPOSE... We seek your participation in building an Internet enterprise so compelling and profitable you will instantly recognize its excellent prospects for success. Contact Webmeister of this site for more info... OBJECTIVES... 1. Establish new viewer-controlled internet portal that organizes new and emerging intertainment, information, education and ecommerce websites. 2. Foster production of Internet-ready programming. 3. Develop new Internet standard for interACTIVE Entertainment Education News & Information Gaming Sports Travel Alternative and Experimental Advertainment 4. Deliver free measured media via real-time ratings interface. 5. Facilitate entertainment industry’s transition into new and emerging Net-based media in a way that helps recalibrate profit-making model to optimize Internet-based eCommerce. 6. Grow the brand as a profit-oriented entity that is as nimble and adaptive as the Internet. 7. To be the first to brand this new interactive worldwide media paradigm. STRATEGIES... 1. Provide free, branded channel access to program creators. Depending on channel (island), segment running time will vary. e.g., Comedy Island may offer :50 second slots; Music Island may offer 3:30 minute slots; Radio Drama atoll may offer 25 minute slots; Talk Island 50 minute slots, and so on. 2. Exploit Internet capability for real time, onscreen ratings. 3. Provide open access. 4. Shift risk to producer. Producer pays for production of his programming . . and enjoys the lion’s share of profits. SurferZRule earns revenues through sponsorships, advertising sales, and participation in a portion of profits earned in all linked e-commerce sites. OVERVIEW: - THE RULES HAVE CHANGED... Television networks are losing viewers. Radio stations worry no one is listening. Record stores wonder where their customers have gone. And MP3 fever has infected the music business, which is racing to develop an antidote to loss of copyright, distribution and profits. Consumers are fleeing to the Net. Its growth is explosive. The World Wide Web had just 26 active servers in 1992. There were over 2,000,000 in March 1998 & counting! Consumers, viewers and listeners now program their own media. What’s next? SurferzRule: - the media breakthrough you’ve been anticipating. ASSUMPTIONS... 1. Internet paradigm has outmoded traditional broadcast media model and has become the model for the future of communications 2. Most consumers prefer an organizing HUB over free-form access to internet content e.g., America Online empowers inexperienced users to go online immediately AND accommodates more sophisticated users as they learn their way around the Net. 3. The Internet encourages free enterprise and empowers the entrepreneurial impulse. 4. Internet architecture is responsive to innovation 5. State of the art could be better NEEDED... TV Guide feature with program specs. and description Real-time, visually interactive program popularity ratings Transparent links with program creators, stars, featured guests, etc. Transparent polling eCommerce Best Framework + Format for Best Entertainment SurferZRule – the answer for every artist, listener, and advertiser. It is going to change the way you see and hear entertainment, information and culture. Not to mention how you do business. Remember the thrill you experienced the first time you tuned into a radio station? The first time you watched a movie in your own home? The excitement of seeing your favorite musical act in concert for the first time? We are entering a new universe of hyper sight and sound which makes that personal thrill of discovery you experienced the Rule. Individual expression is so readily available from around the world and around the clock that surfing this bounty of programming is no longer the practice of the restless few, but the norm for all of us. Welcome to the new reality. From here, the universe is yours. Direct. Your port of departure: SurferzRule THE INTERNET . . . has reached critical mass. 800 Million users online today and counting…as of 1998) Strengths Ability to combine existing media into new forms Blurs distinction between producer and consumer Low-to-no barriers to entry Low cost distribution No regulation Trends Trends Exploding interest in Interactivity Intensifying adoption by general population Increasing global growth Faster connection YOUR OPPORTUNITY ... We seek your participation in the design and development phase of this exciting new Internet destination. How many times in life do we get an opportunity to use our talents, skills and experience to: Shape the look and sound of a new media? Influence consumer perceptions of a new technology? Participate in a sure-fire entertainment winner? - Now is such a time. - This is your opportunity. SurferzRule Unique Selling Proposition SurferZRule operates as a profit-oriented venture for both profit and non-profit activities, maximizing the unique features and benefits of Internet interactivity. Positioning Theme Statement "Surf’s Up! Catch the Wave" Key Positioning Elements Fun ‘Channel Islands’ Interface Instant, real time, on-screen results of your passive or active participation in a channel’s programming. Exciting sense of community and self-empowerment. Interactivity Instant, real-time response. Instant, real time (Darwinian) measure of success Leadership SurferZRule and its partners will build a coalition of technological, entertainment, information, culture and political leaders. Reality-Based Expertise SurferZRule’s charter mandates on-going consultation with the world’s foremost experts and influencers in World Wide Web development. Fertile Environment Upscale Higher than average discretionary income Higher net worth household - HERE'S HOW IT WORKS....- - Program hierarchy defined by ratings within category If a new program commands positive ratings, it rises in its category. This success earns colorful and attractive on-screen recognition in the form of a rising measure of response. This in turn earns higher viewer support, advertiser demand and, presumably, enhanced appeal to sponsors. Opportunity (ecommerce) The entertainment industry is looking for ways to create, promote and distribute its products in new ways during the transition to Intertainment. SurferZRule is the solution. Infrastructure Already Exists Expandability Infinite Technology In Place Capitalization Low start-up FEATURES & BENEFITS.... - Open and Democratic Access... SurferZRule gives everyone up to (FILL IN..) minutes of fame. that's (FILL IN) - minutes more than the 15 minutes Andy Warhol promised us! The size of audience is registered onscreen. The ‘producer’ and his or her viewers know instantly how the program is being received. Are web surfers pausing when they reach the site and staying with it? Does the program’s rating rise over its fifty minute run time? If so, will the show be repeated? Will sponsors support production of new episodes? You and every other web user decide! Real Media, Real Ratings, Real Time... Media and Advertiser’s Holy Grail on view on SurferZRule! SurferZRule uses one of the Internet’s principal and defining features – INTERACTIVITY -- to your advantage. The Internet, as we all know, is a massive and growing network of connections between media-rich computers, each sending and receiving millions of bits of data per minute. This streaming sound and video flows around the world, across borders, around the clock. Entrepreneurs, entertainers and businesspeople are discovering more new and innovative uses of this data flow every day. SurferZRule supports this growth, adaptation and innovation. We encourage it. By organizing it and opening it to access by anyone, anywhere and anytime, we envision SurferZRule becoming a key driver of the new media paradigm. Active Polling... This uninterrupted flow of data between users provides a built-in polling capability. All that is required is software to capture, interpret and display this use information. Every screen tuned into SurferZRule and its subsidiary linked-sites displays instant visual measurement of viewership. This key feature of SurferZRule’s breakthrough service significantly alters the process by which programs are evaluated and the fate of programs is decided. Viewers and listeners register their support for a program simply by viewing. There is no third party interjecting themselves between performer and viewer. No network executive, no advertiser, no one to censor, shape or shade content to their liking. The Internet permits programs with more limited interest to survive because the costs of production and distribution are low. Creators (performers and producers) gain access to wider audiences and enjoy complete creative control over program content. Viewers continue to enjoy ‘free’ programming tailored to their interests. Advertisers enjoy significantly lower cost access to more precisely targeted audiences. Media investment is more effective and impactful. The Show is the Test... The program is tested with the audience directly. No esoteric industry filters. No artistic compromises imposed by the ‘suits.’ The show either attracts an audience or it does not. We considered calling it Darwin Radio. Then we realized that the concept is so simple and pure, audiences will get it without being told. A year from now, the market itself will have dubbed it: Darwin Radio. Or Darwin Media. This is ‘survival of the fittest’ free enterprise media. IT'S FREE !!! ... SurferZRule does not charge any fee for carrying a program. SurferZRule owns ten minutes of ‘air time’ out of every hour; the other fifty belong to the program creator exclusively. SurferZRule generates its operating revenues and shareholder profits via barter of this time (10 mins./hour/island (channel); 4 hours/day/island (channel)). Program placement costs on the Internet are nil. There is the cost of production of the program, of course. That is borne by the creator. The producer of the program can obtain his/her own sponsorship to underwrite production. And SurferZRule will work closely with those sponsors to tailor attractive advertising media plans to coincide with program internetcasts. Positive, Socially Constructive, + Profitable ... Most of the profits derived from sale of advertising will be reinvested in expansion, improvements and line extensions. The more shows that ‘air’ on SurferZRule, the more shows SurferZRule can air in an ever improving network of entertainment, information and culture offerings. MARKETING.... - Win Win Marketing... A business – whether it’s a self-employed musician or a multi-national conglomerate – must consider its image and relationship to market as major assets. These have economic power that impacts directly upon the investor’s return on investment. Participation in SurferZRule provides one of the best image positioning opportunities to become available in decades. It is dramatic, high profile, socially responsible, multidimensional and unusually affordable. That’s a win for the program creator, the sponsor and the viewer. Free Media... When a new technology, entertainment innovation or promotional event is successful, it generates a disproportionately high level of FREE Media coverage. Positive, FREE, media coverage. Free Media is 4x more effective and credible than paid advertising. The best advertising cannot compete with a positive news story on the "Nightly News" or a cover feature in "USA Today." Masterplanned Environment Beyond the significant free media exposure which sponsorship of SurferZRule provides in its early stages, several other desirable benefits accrue to you and your marketing activities. Masterplanned environment for cultivating strategic relationships Effective positioning device Lower cost-per-impression than most other marketing activities Superior promotions vehicle High quality association with targeted events, programs and artists Effective coverage of desirable target market(s) Potent tie-in for corporate entertainment programs and promotions Share SurferZRule’s Spirit... The same talented artists and entrepreneurs who work with NBC, CBS, Fox, Paramount, Warner Brothers, Sony, and _______ Records are lining up to make SurferZRule a new media powerhouse. THE NEXT STEP.... - Project Approval / Intent to Proceed... Come with us to the Channel Islands where surfers rule. In order to proceed with development of the SurferZRule Web site with your interests integrated into the development phases, we need you to indicate your support by contacting The Webmeister ! Thank you for visiting this site and considering participating in this revolutionary concept ! Daryl Dragon / Captain & Tennille   This site Created & Maintained by RenoMan.