SURFERZRULE / In A Nutshell

SurferzRule.com

WHAT : An interactive, one-stop world wide site for all forms of media content and all kinds of performers, shows and stations.

HOW : Media content and performers are divided into categories which are placed in theme-based environments that can be previewed on-demand. Amateur or professional producers can pluck content and/or performers on SurferzRule to create 30-minute shows or actual web-cast stations.

HOOK :
Real-time ratings monitor all content - which creates performer and user incentives. Votes for the best as well as the worst result in contests, prizes and a hierarchal "Best of Breed" chain of success that keeps the site continually fresh and suspenseful.

HOSTS : Iconoclastic cartoon type characters host SurferzRule and assist newcomers in navigating the site. They also become notorious for interjecting their own off-beat brand of content. Think - South Park meets The Simpsons. Their "new-school" opinions and running commentary create humorous and spontaneous side-show continuity to the site.

BIG BREAK : Amateur or professional hybrid of Producer/Program-Director creates shows or actual stations from the SurferzRule site. These shows or stations can be syndicated to other Internet sites or back-doored to traditional televison, record companies or movie studios.

REVENUES : Income stream is derived from advertising, e-commerce, and content exhibition fees. Additional revenues come from percentages of performer or producer revenues; including product sales, talent deals, and licenses or sale to outside vendors, studios, labels, or networks.

COMPARABLE APPLICATIONS FOR THE: -
PERFORMER / CONTENT- PROVIDER / PRODUCER	PROGRAM DIRECTOR
A global showcase.	A global talent pool.
Global viewer ratings.	Proof of popularity.
Chance to be a hit	Chance to find a hit.
Opportunity to be sponsored	Percentage of sponsorship revenues
Sell product	Percentage of e-commerce sales.
Chance to be chosen as part of, or the main attraction of, a web-cast 30 minute show (Random compilations or niche specific).	Chance to create 30-minute web-cast shows, either random compilations or niche specific.
Chance to perform on web-cast stations from shows created on #6 above.	Chance to create 6-hour or more web-cast stations from content derived from #6 above.
Chance to be syndicated to other web-cast sites.	Chance to syndicate shows or entire stations to other web-cast sites.
Opportunity to be licensed, picked up, or sold to traditional broadcast network companies, record companies, or movie studios.	Opportunity to license or sell shows or stations to traditional broadcast networks, record companies, or movie studios.
Chance to endorse products other than their own.	Percentage of major endorsement deals from outside corporations or advertising agencies. agencies.